Items related to Understanding Consumer Decision Making: The Means-end...
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Hardcover
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
"synopsis" may belong to another edition of this title.
About the Author:
Richmont Partners
Pennsylvania State University
Pennsylvania State University
"About this title" may belong to another edition of this title.
- PublisherPsychology Press
- Publication date2001
- ISBN 10 0805817301
- ISBN 13 9780805817300
- BindingHardcover
- Edition number1
- Number of pages466
- EditorReynolds Thomas J., Olson Jerry C.
- Rating
Buy New
Learn more about this copy
US$ 86.30
Shipping:
US$ 4.00
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0805817301
Buy New
US$ 86.30
Convert currency
Stock Image
Understanding Consumer Making
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-324047
Buy New
US$ 92.11
Convert currency
Stock Image
Understanding Consumer Making
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-285812
Buy New
US$ 92.11
Convert currency
Stock Image
UNDERSTANDING CONSUMER DECISION
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 2.18. Seller Inventory # Q-0805817301
Buy New
US$ 88.39
Convert currency
Stock Image
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0805817301
Buy New
US$ 91.37
Convert currency
Stock Image
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0805817301
Buy New
US$ 91.86
Convert currency
Stock Image
Understanding Consumer Making
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-285812
Buy New
US$ 95.95
Convert currency
Stock Image
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by
Psychology Press
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0805817301
Buy New
US$ 103.74
Convert currency
Stock Image
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy: A Means End Approach to Marketing and Advertising Strategy
Published by
Psychology Press 2001-06-12
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: 5
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # 6666-TNFPD-9780805817300
Buy New
US$ 159.23
Convert currency
Stock Image
Understanding Consumer Decision Making The Meansend Approach To Marketing and Advertising Strategy
Published by
Taylor and Francis
(2001)
ISBN 10: 0805817301
ISBN 13: 9780805817300
New
Hardcover
Quantity: > 20
Seller:
Rating
Book Description HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780805817300
Buy New
US$ 190.54
Convert currency